> ... decent choices that are not solely based on advertising
Marketing and advertising are different things. Marketing wins everywhere, that's absolutely true. Advertising helps, if marketing is good to begin with. Advertising a badly marketed product will not save it.
Marketing is framing, positioning, helping customers (future customers, but also present customers) see the value of an offering. Marketing is the CEO's job. Marketing wins everywhere because it is everything.
> ... decent choices that are not solely based on advertising
Marketing and advertising are different things. Marketing wins everywhere, that's absolutely true. Advertising helps, if marketing is good to begin with. Advertising a badly marketed product will not save it.
Marketing is framing, positioning, helping customers (future customers, but also present customers) see the value of an offering. Marketing is the CEO's job. Marketing wins everywhere because it is everything.