I see a lot of comments here interpreting this as a push towards standardizing certain tools, yet I don't see anything on the site that suggests that is their mission, nor do I see any way they could possibly effect that kind of change.
There seems to be some kind of messaging problem in that we are reading totally different things into what this foundation is about.
Can you share why you think this foundation is trying to "push [any] brands on developers"? I just don't get it.
"By creating a center of gravity for the open source JavaScript ecosystem, the JS Foundation aims to drive broad adoption and ongoing development of key JavaScript solutions and related technologies and to facilitate collaboration within the JavaScript development community to ensure those projects maintain the quality and diverse contribution bases that provide for long-term sustainability."
This gave me the impression that they were focusing on standardizing tools (the "drive broad adoption" part especially).
As for "pushing brands on developers", well... You can't standardize and encourage broad adoption of a technology if you cultivate and support multiple technologies. Maybe two or three, but there is a need to champion a particular technology as the tool developers should adopt. And the JS Foundation seems to be specifically promoting tools of its members where it can.
Of course, if the interpretation that their goal is to encourage standardization is incorrect, then the point is moot.
Maybe I'm naive, but I didn't get this message either. Personally, I was happy to see webpack on the list. The only problem I've had since adopting it is figuring out best practices for edge cases. It's changed how I develop web apps (works awesome with Azure). Maybe if there was more collaboration I could learn how to use it better.
Pure speculation, but maybe some people see it as a last ditch effort to keep projects like jQuery relevant. I've run across a lot of negative opinions about it. I've known developers who will laugh if they see it in an app. I've seen some interesting uses where people import only specific functionality out of jQuery they want, cutting it way down. https://goo.gl/kWeIJe But honestly I haven't needed it for awhile now.
There seems to be some kind of messaging problem in that we are reading totally different things into what this foundation is about.
Can you share why you think this foundation is trying to "push [any] brands on developers"? I just don't get it.